Shopping for clothes online has this one very big disadvantage – you can’t try it on and look at yourself in the mirror!
Getting a feel for the fabric is another point that still needs to be overcome; but with close-up images and a good description, maybe comparing it to other fabrics the customer likely will know, that does not appear to be the biggest problem.
Now comes a little video from Cisco – the networking equipment company – that puts big hope in the heart of all online clothing stores:
JustZen, the sponsor of this blog, so far did not have much trouble with returns but they still dream of a plugin for the web browser that turns on the web cam of the shopper’s computer after the shopper clicks ‘Preview’, and a friendly voice asks her to stand up, stand back three feet and just shows on screen how that wrap dress would look on her.
Combine that with the computer connected to the big-screen TV and we are nearly there.